Description

You’ve gathered insights about your shoppers, when they shop, how they shop, and maybe even data on new and trending categories, but now what do you do with it?  You’ve uncovered your shoppers continual drive towards convenience, but that comes at a cost to your bottom line with more technology and infrastructure needed for eCommerce solutions.  You’re seeing some products trends that you aren’t sure are worth the squeeze but you would like to try.  In this session, we will talk about quick and turnkey opportunities to give the shopper what they want, create a new revenue stream with limited lift from the internal organization, while generating insights on new product categories or brands.

Track(s)

• 
  Consumer Insights

Handout(s)

• Digital Value Creation